LINEAR TV NETWORKS VS OTT SERVICES: THE TRANSFORMATION OF COMPETITION AND THE NEXT GENERATION OF NEW CONTENT, WITHIN THE CONTEXT OF DIVERSE VIEWER DEMANDS AND ADAPTATION

Linear broadcasts have long been recognized as mainstream television formats, relying on regularly timed shows via satellite. In contrast, OTT platforms operate on subscription models, with Netflix, major competitors, and niche players serving as key industry players. As media consumption habits shift, rivalry between broadcast stations and streami